Long Motors

Raul Martinez with Long Motors Located on Cesar Chavez St in Austin Texas

There’s a mural on the premises of Long Motors car dealership in Austin, Texas dedicated to the legacy of Cesar Chavez. The topics alluded in the mural include social justice, farm labor, and economic opportunity. The famous motto “si se puede” is bold and clear to motorists traveling east on Cesar Chavez Street. It sends the message that hard working, Mexican American residents can afford a car.

I interviewed sales manager Raul Martinez with Long Motors and he told me that the mural is attractive to many people. He has been working at Long Motors since 2005, which coincides with the year the mural was painted. Since then, he has watched people take photos and admire the painting.

Raul is from Leon, Guanajuato Mexico. His story is about hard work and dedication. Before being sales manager at Long Motors he worked at a restaurant serving food. Because of his customer service skills at the restaurant he was invited to sell cars by the owner of Long Motors. After three weeks at the job he was promoted to manager and has now (at the time of this writing) 8 years on the job. “Si se puede” he says “picando piedra (chipping rock)”

Raul Martinez with Long Motors on Cesar Chavez St in Austin

Raul Martinez, sales manager with Long Motors on East Cesar Chavez St in Austin, Texas. Photograph on June 28, 2014.

Raul Martinez with Long Motors on Cesar Chavez St in Austin

Raul Martinez, sales manager with Long Motors on East Cesar Chavez St in Austin, Texas. Photograph on June 28, 2014.

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